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Your Hotel Guests: Why? What? Where? and When they post on social media.

Ai created graphic of past present and future of a hotel

Alright, folks, gather 'round as we dive into the wild world of marketing. It's a bit like that guest at your resort who can't decide whether to party by the pool or lurk in the lobby reading over people's shoulders. But let's make marketing work the room like a pro, shall we?

So, where's this marketing shindig happening? Picture it like telling the greatest story ever, partly because you're a tad delusional, but mostly because you believe in the place. It all begins with big, fluffy dreams filled with hashtags and filters. That's where your future guests sit in their cubicles, daydreaming about being at your resort, pretending to enjoy a sunrise jog.

And then, BAM! We're in the thick of it—the 'I'm here, and you're not' phase. Guests are lounging in your version of luxury, probably too much luxury if you ask me. I mean, who needs that many pillows? They’re snapping pics and crafting stories where, guess what, your property’s the superhero. It's like, "Look at me, I'm on vacation, and I know how to use a hashtag."

But the story doesn't end there; it's more like the 'Hey, remember how much fun I had?' tour. This is when your guests, back in the land of eternal office birthday parties, start getting all wistful, thumbing through their digital albums, sharing those glowing tales and photos that somehow look better than when they were actually there. “Here’s me pretending to read by the pool. #Relaxation.”

Each part of this saga—past, present, future—it's all choreographing your Average Daily Rate (ADR) dance. The future is the teaser, getting everyone hyped for the big reveal. The present is the main act, where your guests are suddenly influencers. And the past? That's the encore, the greatest hits album that just keeps selling because nostalgia, folks—it’s powerful.

Navigating this story is like herding cats, but you’ve gotta do it. Whether it’s with glossy, high-end commercial photos that make your place look like a celebrity’s home, those candid "Whoops, did I just take a video?" moments by your team, or guest-generated content that’s so raw it’s practically a sushi platter—each snapshot is a chapter in your story.

So let’s roll up our sleeves and figure out how to make these social media platforms work for you. It’s not rocket science. It’s like baking a cake—if you forget the sugar, everyone’s gonna know. Alright, time to get into it.

Let's try to answer the Why? What? Where? and When your guests post on social media.


Let's rewind the tape a bit and talk about "The Past." The Past—it’s like comfort food for our guests' social media souls, dishing out second helpings of sun-drenched memories and the kind of escapades that make you wonder why your office doesn’t have an ocean view.

A mojito drink in a lounge with limes, Ai created with Midjourney
Throwback to Paradise: Because Yesterday's Mojito is Today's #TBT

Throwback to Paradise: Because Yesterday's Mojito is Today's #TBT

The Purchase Story:

This is the final chapter, sure, but nobody told your guests that. They're back in the matrix, armed with a highlight reel of moments that say, "Yeah, I lived a little."


Your guests are pretty much the wizards of their social circles now, full of stories and ready to drop some vacation wisdom on anyone who’ll listen. They’re mixing up a cocktail of nostalgia and humble brags, serving it in a digital glass that everyone wants a sip from.

Platform: Facebook is like that comfy old couch of reminiscence. It's where "Remember when?" posts are currency, and "On This Day" notifications pop up like those relatives who always want to talk about the good old days.


We’re throwing everything at this—user-generated “wish you were here” postcards, slick, glossy professional photos that make your lobby look like it’s from a Bond film, and those candid staff pics that say, "Our employees are cooler than yours."

Best Strategy:

Get those guests to post their "Take me back" shots. Make them your unofficial PR team. They loved your place once; they'll shout it from their digital rooftops again.

And let's be real: Your online spot doesn’t need to be the social media equivalent of Times Square on New Year's Eve. Keep it classy. Share the good stuff—the exclusive offers, the events that make people wish they had a teleporter. But lay off the "We just changed our towels" posts. That’s not a headline; it’s barely a footnote.

Let the daily grind be someone else's gig. Your job is to be the maestro of memories. Comment on those reposts, sprinkle a little bit of that "we remember you" magic. And hey, if Mother Nature decides to put on a show over your resort, you capture that masterpiece and share it. It’s not about how often you post; it’s about posting the stuff that stops the scroll. Now get out there and let the good times roll—or repost, as it were.


Alright, folks, let's get down to the nitty-gritty, the 'Present.' Imagine your resort's the stage, and every guest is poppin' up in their own highlight reel. They're not just vacationing; they're turning your poolside into their personal soundstage—broadcasting their best life to the world in real-time.

Here’s the deal: the "Present" is where the rubber meets the road, where the welcome mat is out, and every check-in ding is like the start of a new show. Guests are buzzing more than that first sip of welcome sangria, and they've got an arsenal of gadgets to prove they're living large in your little Eden.

It's that buzz, you know? That electric jolt when you step onto the balcony and even the birds seem to be photobombing your killer view. Guests are jazzed up, they're bragging like it’s going out of style, and let’s be honest, everyone back home is eating it up.


We're talking Instagram and TikTok—social media's stage lights. This is where "wish you were here" transforms into "bet you wish you were me." It’s the land of the perpetual now, where stories last a day but the FOMO lasts forever.


It’s gotta be a mix. A cocktail of user-generated "I'm really here" selfies and those professional shots that make your resort look like a million bucks. And don't skip on those staff shenanigans—that's the secret sauce, the behind-the-scenes that everyone digs.

But how do you get guests to turn your resort into their personal paparazzi playground? It's like pulling a rabbit out of a hat—only instead of a rabbit, it’s that perfect sunset pic; instead of a hat, it's the perfect backdrop your resort provides. Whether it's those jaw-dropping vistas or the unique way you garnish a margarita, make sure there's always something to fill their feeds.

And if your place isn't exactly the traditional stunner, who cares? Maybe your motel's got more character than a reality TV star, or it’s sitting next to what they call "the world's second-most interesting rock formation." That’s gold, baby. There's a story there, and you've got the stage to tell it. Whip out that creative magic wand, or find a wizard who can spin the ordinary into Instagrammable platinum.

The present's your show, and it's live, people. So let’s make it one for the books—or the feeds, anyway. Lights, camera, and... post!


Alright, let’s saddle up and take a trip to tomorrow-land, otherwise known as the "Future." This is the place where “What if?” meets “Why not?” and the currency isn’t dollars—it’s dreams, baby.

Tomorrow’s Getaway, Pinned Today: Dream It Before You Do It!

This is where your guests are plotting their escapes, not with maps and compasses, but with vision boards and a hefty dose of wanderlust. It’s like they’re gathering around the digital campfire, swapping stories about the mythical land of 'Vacationtopia' they’re all aching to visit.

We’re talking about a vibe so hopeful, you can almost see the cartoon hearts popping out of their eyes. Every pin, every like, every share is a brick in the castle they’re building in the air—where every resort is a palace, and every motel, at the very least, a charming little kingdom.

Now, enter Pinterest, the promised land of 'might-be' and 'soon-shall.' It's where daydreams are dressed up as boards, and every pin is a vow for future adventures. This isn’t just scrapbooking; it’s blueprinting bliss.

And let’s get real about the media here. We’re not just talking

pics; we’re talking professional, glossy, “is this even real?” photos and videos. This is where you want your content to pop, sizzle, and explode like fireworks at a New Year's bash.

Haven't steered your marketing ship toward the Pinterest archipelago yet? Buddy, you're missing out. It's where your property isn’t just a location on a map; it’s the treasure. It's where you're not aiming to make guests say "Yes," you're looking for the "I do."

And remember, in the world of Pinterest, it's the quality and story of the pin that stick. No need to machine-gun your posts—make 'em count, make 'em beautiful, make 'em matter. They say Pinterest folks are ready to throw 80% more coin at their dreams compared to the other platform wanderers. Why? Because when you're in love with a dream, you're writing blank checks to the future.

When you're in love with a dream, you're writing blank checks to the future.

But when that pinner's fantasy starts morphing into an actual travel plan, your resort isn't just in the running; it's crossing the finish line, arms raised, ready to drop the mic. Pricing is just a footnote in their epic travel novel.

And let's not wander past LinkedIn without a hat tip. Sure, it's more starched shirt than swim-up bar, but it's where the business bigwigs and event planners are milling around, looking for places to land. It’s your B2B handshake, your digital business card, your "Let's do lunch."

So, whether you’re weaving future fantasies on Pinterest or networking on LinkedIn, every slice of content is a step toward making "one day" today. So, who’s ready to spin the wheel of fortune and pin their place on the map of tomorrow?

Other Platforms: YouTube – The Multi-Tool of Media

Jump into the deep end of YouTube, and you’re not just splashing around with homebrewed cat antics or the latest viral boogie-woogie. Nah, this place is the Swiss Army knife of the internet—a toolbox for nostalgia buffs, a crystal ball for dreamers, and a soapbox for the here and now.

Look, whether you're crafting a slick, shiny video that makes your resort look like the eighth wonder of the world, buddying up with influencers who can sell sand to the beach, or just letting guests go wild with their own uploads, YouTube’s got the space for it all.

  1. Past: Stroll down memory lane and you’ve got YouTube, the world’s attic, stuffed with everything from those "What were we thinking?" fashion home videos to the glossy, high-def montages of last year's holiday bash that somehow made Uncle Bob look cool.

  2. Present: Then there’s the 'live and kicking' vibe—where YouTubers turn your resort into their personal reality show. It’s a no-holds-barred, unfiltered peek into the 'I'm here and loving it' moments, served up fresh to the envy of all their followers.

  3. Future: And for those planning their next escapade? YouTube’s the genie in the bottle, baby. It’s spitting out how-tos, must-dos, and “You’ve gotta try this” videos faster than you can say "Where to next?"

The secret sauce for YouTube stardom? Mix one part entertainment, one part enlightenment, and throw in a wildcard for kicks. You’ve got to hook 'em with the heartstrings, tickle the grey matter, and always, always leave 'em with a little bit of "I didn’t see that coming."

Wrapping your head around YouTube is like trying to bottle a hurricane—it's vast, it's wild, and it's a beast of its own. It’s not just another rung on the social media ladder; it’s a whole different construction site. Trust me, dissecting YouTube's ins and outs is a saga worthy of its own epic tale, a blog odyssey that could make Homer look brief. So, stay tuned, because that’s a deep dive for another day, and it's going to be a blockbuster.

X/Twitter – The Unpredictable Playground
Ai generated angry man in hotel in an x shape

Alright, let’s take another jab at the platform that’s more tangled than last year's Christmas lights—Twitter (you know it, that feisty bird app).

Once upon a time, it was the go-to spot for quick updates, like a news ticker on hyperspeed. But these days? It's more like a free-for-all food fight in the digital cafeteria. For anyone in the hospitality biz, wandering into Twitter can feel like you’re a magnet for every conspiracy theorist or keyboard warrior out there. It’s risky terrain where a simple post about your eco-friendly towels could somehow land you in a debate on lunar landings.

Let's be blunt: mixing your resort's relaxing vibes with the high-strung energy of Twitter might be like serving a fine steak with a side of cotton candy—confusing at best, and at worst, a recipe for indigestion. Unless you've got the patience of a saint and the savvy of a Silicon Valley whiz kid, it might be time to wave goodbye to Twitter and find calmer seas.

RoamFrame – The Real MVP

As we wrap this up, let's circle back to the real MVPs—RoamFrame. For the record, capturing the perfect moment in hospitality isn't about luck; it's about skill, precision, and a touch of artistic genius. Whether you're looking to immortalize the sunset views from your balconies, capture the laughter in your lobby, or spotlight the culinary masterpieces that come out of your kitchen—RoamFrame is your go-to guru.

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